The most common mistakes in website creation

Creating a website today seems easier than ever. Builders, themes, and ready-made templates promise a “website in a day.” The problem is that many of these sites fail to achieve their main goal—they don’t sell, generate leads, or support the business.

The most common mistakes in website creation are not caused by a lack of tools, but by a lack of strategy, user understanding, and SEO knowledge. The result? A beautiful business card that doesn’t work for the company.

If you’re planning a new website or want to improve your current one, this article will help you understand what to avoid. It’s a practical complement to the knowledge I cover in detail in my guide: How to Create a Website That Sells - Complete Guide

Why Beautiful Websites Don’t Always Sell

One of the biggest myths in the industry is the belief that aesthetics equals effectiveness. Design matters, of course, but a nice look alone does not automatically convert visitors.

A website that sells must guide the user step by step. It should answer their questions, resolve doubts, and clearly show the next action. Without this logic, effectiveness drops quickly.

Another common mistake is designing “for yourself.” Business owners know what they mean, but a user coming from Google sees the site for the first time. If they don’t understand the message within seconds, they leave.

Remember, a website is a sales tool, not just a digital flyer. If it doesn’t support your offer and the customer’s decision-making process, even the most beautiful design won’t bring results.

Common UX and Website Structure Mistakes

User experience (UX) is often overlooked, yet it determines whether someone stays on the site or clicks “back.”

The most common UX mistakes include:

No clear hierarchy of information on the homepage
Confusing menus or too many tabs
Missing or excessive CTAs
Blocks of text that are too long without breaks
Chaotic heading structure

Users don’t analyze a website like a design project—they scan it. If they don’t find what they need within the first few seconds, they move on.

Another frequent problem is illogical navigation between pages. Pages like “About Us,” “Services,” and “Contact” exist but aren’t connected, leaving users unsure about the next step.

A well-designed UX structure always supports business goals. To see what a cohesive and thoughtful website architecture looks like, check out my web design services.

Is Skipping SEO During Website Creation a Big Mistake?

This is one of the costliest mistakes because its effects are long-term. A website built without SEO limits its potential on Google from the start.

SEO is not an “afterthought”—it’s a foundation that should be developed alongside design and content. Without it, even the best content may never reach its audience.

Typical issues include missing header optimization, random keyword usage, and poorly structured URLs. Internal linking and proper metadata are often neglected as well.

In practice, this means the site:

Fails to build organic visibility
Doesn’t answer real user queries
Competes with itself on Google
Will require expensive fixes later

Building SEO from the beginning is much easier and cheaper than retrofitting it later. This is one of the key principles I cover in my complete guide to sales-focused websites.

How Technical Mistakes Affect Rankings and Conversions

Technical issues are invisible to most users but highly visible to Google.

Slow loading times, lack of mobile optimization, or coding errors can undermine even a well-designed site.

Common technical mistakes include:

Large, unoptimized images
No mobile version or poor responsiveness
Outdated plugins and themes
Core Web Vitals errors
Missing SSL certificate

Each of these impacts both SEO and user experience. A slow site frustrates users, and frustrated users don’t buy.

Here’s a quick overview:

Technical Issue	SEO Impact	User Impact
Slow loading	Lower rankings	High bounce rate
No mobile version	Loss of visibility	Difficult navigation
No SSL	Lower trust	Browser warnings
404 errors	Indexing issues	Frustration
Messy code	Hard to optimize	Site instability

Technical foundations are the absolute minimum. Without them, even the best marketing strategy will fail.

Why Website Content Often Fails to Convince Customers

Content is not just “filler text”—it’s a core part of a website’s sales power.

The most common mistake? Writing about yourself instead of addressing the customer’s problems. Users want solutions, not your company history.

Other frequent issues include vague, generic text filled with clichés and empty promises. There’s a lack of specifics, examples, and clear benefits.

Avoid:

Industry jargon that users don’t understand
Long, unbroken paragraphs
Missing headings and highlights
Copying content from other websites
Failing to answer real user questions

Well-written content supports SEO, builds trust, and guides users toward conversion. That’s why copywriting and content strategy are essential in website creation.

How to Avoid These Mistakes When Creating a New Website

The best way to avoid mistakes is a conscious, strategic approach. A website shouldn’t be built “quickly” or without clear goals.

The key is combining three elements: business strategy, SEO, and UX. Only their synergy delivers real results in sales and leads.

If you’re planning a new site or feel your current one isn’t performing, take a holistic view. An audit, strategy, and carefully planned implementation can dramatically improve results.

Remember: a website is a process, not a one-time project. Analysis, optimization, and growth are just as important as the launch.